{"product_id":"new-balance-550-concrete","title":"New Balance 550 'Concrete'","description":"\u003cp\u003eThe \u003cstrong\u003eNew Balance 550 'Concrete'\u003c\/strong\u003e is a clean, court-inspired silhouette built for those who move with intention. The muted concrete colourway — blending cool greys with premium leather panelling — makes it one of the most wearable NB drops of the season.\u003c\/p\u003e\u003cp\u003eOriginally a basketball shoe from the 1980s, the 550 silhouette was revived with a lifestyle focus, earning its place as a staple in sneaker culture across the globe — and now, right here in India. Its low-profile sole, retro cupsole construction, and tonal branding give it that effortless street-ready edge.\u003c\/p\u003e\u003cp\u003eAt Off Kicks, every pair is \u003cstrong\u003e100% verified authentic\u003c\/strong\u003e — no fakes, no grey-market stock. We ship pan-India with full tracking, and COD is available for your convenience.\u003c\/p\u003e\u003cp\u003eWhether you're building a minimalist rotation or hunting for that one go-to sneaker, the NB 550 Concrete delivers on every front. Grab yours before stock runs out.\u003c\/p\u003e","brand":"Off Kicks","offers":[{"title":"9.5","offer_id":52414006427960,"sku":"65222","price":11999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0766\/4966\/0728\/files\/62_048d9e0340.webp?v=1779456284","url":"https:\/\/offkicks.co\/hi\/products\/new-balance-550-concrete","provider":"Off Kicks","version":"1.0","type":"link"}